Field notes for maritime marketers, SEO, AI search, paid media, web design and content.https://maritimemarketing.agency/https://maritimemarketing.agency/blog/llm-citations-maritime/https://maritimemarketing.agency/blog/llm-citations-maritime/What we've learned from auditing LLM visibility across maritime categories: what gets cited, what doesn't and the four moves that move the needle.Wed, 29 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/quarterly-paid-media-audits-maritime/https://maritimemarketing.agency/blog/quarterly-paid-media-audits-maritime/A practical checklist for the marketing lead at a shipping line, ship manager or marine equipment manufacturer to audit a paid-media programme each quarter.Sat, 25 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/measuring-content-closed-won-maritime/https://maritimemarketing.agency/blog/measuring-content-closed-won-maritime/Standard attribution models miss most of content's actual contribution to maritime revenue. Here's a practical model that captures more of the truth.Thu, 23 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/long-tail-seo-maritime/https://maritimemarketing.agency/blog/long-tail-seo-maritime/Most maritime keyword research misses the high-value queries because volume tools filter them out. Here's how to surface the searches your buyers actually run.Wed, 22 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/18-month-curve-content-marketing/https://maritimemarketing.agency/blog/18-month-curve-content-marketing/Maritime content marketing follows a predictable payback curve, and brands that abandon at month nine miss the entire compounding window.Wed, 15 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/broad-match-cost-maritime-accounts/https://maritimemarketing.agency/blog/broad-match-cost-maritime-accounts/Broad match has quietly become the default in Google Ads. In maritime accounts, that default costs more than most marketers realise.Wed, 15 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/maritime-website-redesign-checklist/https://maritimemarketing.agency/blog/maritime-website-redesign-checklist/What to check on your current maritime website before commissioning a redesign, so the new site fixes the right problems instead of inheriting them.Wed, 15 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/12-month-ai-seo-roadmap-maritime/https://maritimemarketing.agency/blog/12-month-ai-seo-roadmap-maritime/A practical month-by-month AI SEO plan for a mid-sized maritime company, covering audit, structural fixes, content, authority building and measurement.Fri, 10 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/linkedin-ads-maritime-buyers/https://maritimemarketing.agency/blog/linkedin-ads-maritime-buyers/Most maritime LinkedIn campaigns target too broadly and waste budget on adjacent industries. Here's how to build audiences that hit the buyers who matter.Wed, 08 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/reporting-seo-to-maritime-boards/https://maritimemarketing.agency/blog/reporting-seo-to-maritime-boards/How to present SEO performance to a maritime board in a way that connects activity to revenue rather than vanity metrics, with a board-ready template.Tue, 07 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/lessons-50-maritime-blogs/https://maritimemarketing.agency/blog/lessons-50-maritime-blogs/Patterns from a working audit of 50 maritime company blogs across owners, ports, ship managers and equipment manufacturers, and what they reveal about what actually works.Mon, 06 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/abm-maritime-list-construction-reporting/https://maritimemarketing.agency/blog/abm-maritime-list-construction-reporting/How to build a defensible ABM target list for maritime sales and how to report against it without flattering numbers.Sat, 04 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/brief-maritime-web-design-agency/https://maritimemarketing.agency/blog/brief-maritime-web-design-agency/A vague brief produces a generic site. Here's how to brief a maritime web design agency so you get a build that's commercially useful and on time.Thu, 02 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/maritime-case-study-structure/https://maritimemarketing.agency/blog/maritime-case-study-structure/Most maritime case studies read like capability decks. Here's the structure that works for buyers in committee.Wed, 01 Apr 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/ai-and-maritime-buying-committees/https://maritimemarketing.agency/blog/ai-and-maritime-buying-committees/Maritime buying committees are using ChatGPT, Claude and Perplexity in their research process. Here is what the new behaviour looks like and what it means for marketers.Mon, 23 Mar 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/content-frameworks-marine-equipment/https://maritimemarketing.agency/blog/content-frameworks-marine-equipment/Marine equipment manufacturers face content challenges shipping lines and ship managers don't. Here are the content frameworks that consistently work.Mon, 23 Mar 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/paid-social-creative-maritime/https://maritimemarketing.agency/blog/paid-social-creative-maritime/What actually engages fleet directors, technical superintendents and naval architects on LinkedIn and Meta, and what to stop putting in front of them.Sun, 22 Mar 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/case-study-pages-maritime/https://maritimemarketing.agency/blog/case-study-pages-maritime/Most maritime case studies are capability decks dressed as case studies. Here's how to design pages that move buyers from interest to enquiry.Mon, 16 Mar 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/javascript-seo-traps-maritime/https://maritimemarketing.agency/blog/javascript-seo-traps-maritime/How JavaScript-heavy maritime websites silently lose SEO visibility, and what to check on a Vue, React or Next.js maritime site to make sure search engines see what users see.Tue, 10 Mar 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/writing-for-cfos-vs-technical-maritime/https://maritimemarketing.agency/blog/writing-for-cfos-vs-technical-maritime/A technical manager and a CFO at the same shipping line are reading entirely different content. The brands that understand this build for both. Most don't.Mon, 09 Mar 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/optimising-service-pages-ai-summarisation/https://maritimemarketing.agency/blog/optimising-service-pages-ai-summarisation/How to structure maritime service pages so AI tools summarise them accurately and cite them with confidence, with concrete patterns and a checklist.Thu, 05 Mar 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/bid-strategies-low-volume-maritime/https://maritimemarketing.agency/blog/bid-strategies-low-volume-maritime/Most automated bidding strategies struggle on the low-volume keyword sets that dominate maritime accounts. Here is what works instead.Wed, 04 Mar 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/content-modelling-marine-equipment/https://maritimemarketing.agency/blog/content-modelling-marine-equipment/Marine equipment catalogues fail when treated as marketing pages. Modelling them as structured product data unlocks search, comparison and integration.Fri, 27 Feb 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/distributing-maritime-content/https://maritimemarketing.agency/blog/distributing-maritime-content/Most maritime content fails not because of the writing but because it's distributed in channels buyers don't read. Here's where they actually look.Mon, 23 Feb 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/multi-domain-vs-subfolder-maritime/https://maritimemarketing.agency/blog/multi-domain-vs-subfolder-maritime/Whether maritime conglomerates should run multiple branded domains or consolidate onto a single domain with subfolders. The trade-offs and the right answer for most groups.Tue, 17 Feb 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/ai-search-maritime-compliance-content/https://maritimemarketing.agency/blog/ai-search-maritime-compliance-content/How AI search treats maritime regulatory content (EEXI, CII, MARPOL, SOLAS, ISM) and how to publish compliance content that gets cited responsibly.Sun, 15 Feb 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/signs-maritime-paid-agency-overcharging/https://maritimemarketing.agency/blog/signs-maritime-paid-agency-overcharging/Practical signs that an agency's fees and media spend are no longer matched to the value delivered, and what to do about it.Fri, 13 Feb 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/multi-language-maritime-websites/https://maritimemarketing.agency/blog/multi-language-maritime-websites/Multilingual maritime sites get built three different ways and only one of them holds up at scale. Here's how to choose, structure and maintain it.Wed, 11 Feb 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/co-marketing-maritime-partners/https://maritimemarketing.agency/blog/co-marketing-maritime-partners/Done well, co-marketing with maritime partners doubles a brand's reach without doubling cost. Done badly, it produces orphaned content nobody owns. Here's the difference.Mon, 09 Feb 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/llms-txt-common-mistakes/https://maritimemarketing.agency/blog/llms-txt-common-mistakes/The recurring llms.txt mistakes we see on maritime corporate sites, and the fixes that take a flawed file from misleading to genuinely useful.Wed, 28 Jan 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/service-pages-fleet-management-software/https://maritimemarketing.agency/blog/service-pages-fleet-management-software/How to write service and product pages for fleet management software brands that rank well and convert technical superintendents and DPA-side buyers.Tue, 27 Jan 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/maritime-content-audit-quarterly/https://maritimemarketing.agency/blog/maritime-content-audit-quarterly/A repeatable quarterly content audit framework for maritime brands, focused on pruning, updating and amplifying the pieces that actually contribute to pipeline.Mon, 26 Jan 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/wordpress-security-hardening-maritime/https://maritimemarketing.agency/blog/wordpress-security-hardening-maritime/A maritime corporate WordPress site with public RFP and quote forms is a real attack surface. Here's the security baseline that should be non-negotiable.Mon, 26 Jan 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/reading-maritime-paid-monthly-report/https://maritimemarketing.agency/blog/reading-maritime-paid-monthly-report/Most paid-media monthly reports buried under metrics. Here is what a maritime marketing lead should actually read carefully and what to skim.Sun, 25 Jan 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/search-console-diagnostics-maritime/https://maritimemarketing.agency/blog/search-console-diagnostics-maritime/A monthly Search Console review checklist tailored for maritime corporate sites, focused on the diagnostics that actually surface fixable issues.Tue, 13 Jan 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/quarterly-ai-search-competitive-audit/https://maritimemarketing.agency/blog/quarterly-ai-search-competitive-audit/How to run a competitive AI search audit each quarter, what to track, how to read the results and how to turn them into a content roadmap that compounds.Sat, 10 Jan 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/mobile-design-port-side-ship-side/https://maritimemarketing.agency/blog/mobile-design-port-side-ship-side/Maritime mobile users aren't a homogeneous group. Designing for the port-side and ship-side use cases changes layout, weight and interaction in important ways.Thu, 08 Jan 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/paid-budget-split-maritime/https://maritimemarketing.agency/blog/paid-budget-split-maritime/The standard 60/30/10 paid-budget framework imports B2C assumptions that do not survive contact with maritime buying behaviour.Tue, 06 Jan 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/editorial-governance-maritime/https://maritimemarketing.agency/blog/editorial-governance-maritime/The single hardest problem in maritime content marketing isn't writing posts; it's shipping them consistently. Here's the editorial governance model that survives.Mon, 05 Jan 2026 00:00:00 GMThttps://maritimemarketing.agency/blog/wikipedia-citations-maritime/https://maritimemarketing.agency/blog/wikipedia-citations-maritime/Wikipedia is heavily weighted in LLM training and retrieval. Here is how maritime brands can earn legitimate citations on Wikipedia and why the work pays off.Tue, 23 Dec 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/headless-builds-maritime-brands/https://maritimemarketing.agency/blog/headless-builds-maritime-brands/Headless is the right answer for some maritime sites and the wrong answer for many. Here are the specific conditions where the developer overhead actually pays back.Thu, 18 Dec 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/youtube-maritime-category-education/https://maritimemarketing.agency/blog/youtube-maritime-category-education/YouTube is under-used in maritime paid media but works particularly well as a category-education channel for technical buyers. Here is how to use it properly.Wed, 17 Dec 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/seo-ship-management-companies/https://maritimemarketing.agency/blog/seo-ship-management-companies/Search-led growth tactics for ship management companies competing for technical, crew and full management mandates across global markets.Tue, 09 Dec 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/newsletter-strategy-maritime/https://maritimemarketing.agency/blog/newsletter-strategy-maritime/Why a small, well-edited maritime newsletter beats almost every other distribution channel for senior buyers, and how to build one that lasts.Mon, 08 Dec 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/block-ai-crawlers-maritime/https://maritimemarketing.agency/blog/block-ai-crawlers-maritime/The case for and against blocking GPTBot, ClaudeBot and Google-Extended on a maritime corporate site, and what we recommend for most clients.Fri, 05 Dec 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/service-pages-procurement-scrutiny/https://maritimemarketing.agency/blog/service-pages-procurement-scrutiny/A service page that wins the technical sponsor still has to survive procurement. Here's what to put on the page so the deal doesn't stall at vendor review.Thu, 04 Dec 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/paid-media-marine-equipment-distributors/https://maritimemarketing.agency/blog/paid-media-marine-equipment-distributors/How marine equipment manufacturers should structure paid media when most sales flow through distributors and yards rather than direct.Thu, 27 Nov 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/eeat-maritime-compliance-content/https://maritimemarketing.agency/blog/eeat-maritime-compliance-content/How maritime brands should treat EEAT (experience, expertise, authoritativeness, trust) on regulatory and compliance content where Google scrutiny is higher.Tue, 25 Nov 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/regulatory-content-authority-maritime/https://maritimemarketing.agency/blog/regulatory-content-authority-maritime/Regulatory content is the single fastest path to authority for a maritime brand, but only if it's written with the rigour the audience expects.Mon, 17 Nov 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/trade-publications-llm-weight/https://maritimemarketing.agency/blog/trade-publications-llm-weight/Which maritime trade publications carry disproportionate weight in LLM citations, why, and how to earn coverage in the ones that matter.Mon, 17 Nov 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/ux-research-fleet-directors/https://maritimemarketing.agency/blog/ux-research-fleet-directors/Fleet directors are time-poor and sceptical of marketing fluff. Here's how to run UX research interviews that actually inform a maritime website redesign.Mon, 17 Nov 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/retargeting-maritime-audiences/https://maritimemarketing.agency/blog/retargeting-maritime-audiences/Retargeting in B2B maritime works differently to consumer retargeting. Here is how to design it so it stays useful across long buying cycles.Sat, 08 Nov 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/links-from-maritime-trade-press/https://maritimemarketing.agency/blog/links-from-maritime-trade-press/How to actually earn editorial backlinks from the maritime trade press, with a process that respects how journalists work in shipping.Tue, 04 Nov 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/designing-for-maritime-buying-committee/https://maritimemarketing.agency/blog/designing-for-maritime-buying-committee/A maritime purchase decision rarely has one buyer. Designing the website for the committee, not the champion, is what wins the vendor shortlist.Thu, 30 Oct 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/perplexity-vs-chatgpt-maritime/https://maritimemarketing.agency/blog/perplexity-vs-chatgpt-maritime/Perplexity and ChatGPT cite different maritime brands in different orders for the same prompts. Here is what each rewards and how to optimise for both.Thu, 30 Oct 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/content-kpis-maritime-long-cycle/https://maritimemarketing.agency/blog/content-kpis-maritime-long-cycle/Most marketing teams measure content with the wrong KPIs for maritime sales cycles. Here are the KPIs that actually correlate with pipeline and revenue.Mon, 27 Oct 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/pillar-clusters-maritime-topics/https://maritimemarketing.agency/blog/pillar-clusters-maritime-topics/How to structure pillar pages and topic clusters around maritime topics so your site builds genuine topical authority rather than 200 disconnected blog posts.Tue, 21 Oct 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/brand-search-bidding-maritime/https://maritimemarketing.agency/blog/brand-search-bidding-maritime/Bidding on your own brand keywords is sometimes essential and sometimes a waste. Here is how to tell which side of the line a maritime business sits on.Sun, 19 Oct 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/replatforming-port-authority-website/https://maritimemarketing.agency/blog/replatforming-port-authority-website/Port authority sites carry years of indexed depth. A careless replatform can lose 30% of organic traffic overnight. Here's how to keep what you've earned.Mon, 13 Oct 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/brand-authority-signals-ai-search/https://maritimemarketing.agency/blog/brand-authority-signals-ai-search/Which authority signals AI engines actually weigh when citing maritime brands, and how to build them faster than your competitors.Sun, 12 Oct 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/google-rankings-maritime-services/https://maritimemarketing.agency/blog/google-rankings-maritime-services/Maritime SEO behaves differently from consumer SEO. Understanding the differences explains why standard SEO advice often produces poor results in shipping.Tue, 07 Oct 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/repurposing-maritime-webinar/https://maritimemarketing.agency/blog/repurposing-maritime-webinar/A single 60-minute maritime webinar should produce twelve distinct marketing assets. Most produce one. Here's the repurposing system that works.Mon, 06 Oct 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/landing-page-system-maritime-paid/https://maritimemarketing.agency/blog/landing-page-system-maritime-paid/Most maritime paid traffic dumps onto a generic services page. Here is how to build a landing-page system that matches the granularity of the campaigns feeding it.Tue, 30 Sep 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/hand-coded-wordpress-maritime/https://maritimemarketing.agency/blog/hand-coded-wordpress-maritime/Page builders are quick to launch and slow to live with. Here's why hand-coded WordPress is the right default for serious maritime corporate sites.Thu, 25 Sep 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/claim-and-evidence-llm-citations/https://maritimemarketing.agency/blog/claim-and-evidence-llm-citations/The single content pattern that drives LLM citations in maritime: claim followed by evidence. How to write it and where to use it on a maritime corporate site.Wed, 24 Sep 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/seo-marine-equipment-manufacturers/https://maritimemarketing.agency/blog/seo-marine-equipment-manufacturers/How marine equipment manufacturers should structure capability and product pages for SEO, and why the distinction matters more than most brands realise.Tue, 23 Sep 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/customer-interviews-maritime-content/https://maritimemarketing.agency/blog/customer-interviews-maritime-content/A practical interview template for extracting publishable, credible customer stories from maritime clients without burning the relationship.Mon, 15 Sep 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/linkedin-audiences-naval-architects-superintendents/https://maritimemarketing.agency/blog/linkedin-audiences-naval-architects-superintendents/Building LinkedIn audiences that reach naval architects and technical superintendents specifically, without bleeding into adjacent engineering disciplines.Wed, 10 Sep 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/wcag-accessibility-maritime-websites/https://maritimemarketing.agency/blog/wcag-accessibility-maritime-websites/What WCAG 2.2 AA actually requires, why maritime sites tend to fail it badly and how to fix the most common issues without a full rebuild.Tue, 09 Sep 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/tracking-ai-search-server-logs/https://maritimemarketing.agency/blog/tracking-ai-search-server-logs/How to find ChatGPT, Perplexity, Claude and Gemini traffic in your server logs, what to track and how to turn the data into actionable AI SEO decisions.Sat, 06 Sep 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/maritime-keyword-research-process/https://maritimemarketing.agency/blog/maritime-keyword-research-process/A repeatable process for maritime keyword research that surfaces commercially valuable queries the standard tools miss, with templates you can use today.Tue, 02 Sep 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/whitepaper-vs-gated-report-maritime/https://maritimemarketing.agency/blog/whitepaper-vs-gated-report-maritime/The choice between a whitepaper and a gated report matters more in maritime than most sectors, and the default assumption (gate everything) is usually wrong.Mon, 25 Aug 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/maritime-website-trust-signals/https://maritimemarketing.agency/blog/maritime-website-trust-signals/Maritime buyers shortlist on credibility. The signals you put above the fold do most of the qualifying work before they ever read a word of body copy.Fri, 22 Aug 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/server-side-tagging-maritime/https://maritimemarketing.agency/blog/server-side-tagging-maritime/Why server-side tagging matters more for low-volume maritime accounts than for high-volume B2C, and how to set it up without breaking the existing tracking.Fri, 22 Aug 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/core-web-vitals-maritime/https://maritimemarketing.agency/blog/core-web-vitals-maritime/What Core Web Vitals scores actually matter for maritime corporate sites, and how to hit them without rebuilding the whole site.Tue, 19 Aug 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/service-pages-invisible-to-chatgpt/https://maritimemarketing.agency/blog/service-pages-invisible-to-chatgpt/The structural and content faults that make maritime service pages invisible to AI search, and the rewrite patterns that put them back into citation range.Tue, 19 Aug 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/seo-migration-maritime-website/https://maritimemarketing.agency/blog/seo-migration-maritime-website/How to migrate a maritime website (CMS change, redesign, domain consolidation) without losing the rankings and pipeline you've spent years building.Tue, 05 Aug 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/eight-types-maritime-content-pipeline/https://maritimemarketing.agency/blog/eight-types-maritime-content-pipeline/Most maritime content is decorative. These eight content types consistently move buyers through long, committee-led purchase decisions.Mon, 04 Aug 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/fleet-pages-not-brochures/https://maritimemarketing.agency/blog/fleet-pages-not-brochures/Fleet pages on most ship operator sites are static brochure tables. Here's how to design them as the live commercial assets they should be.Mon, 04 Aug 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/conversion-tracking-12-month-cycle/https://maritimemarketing.agency/blog/conversion-tracking-12-month-cycle/Most maritime paid-media accounts optimise on form fills because nothing else is configured. Here is how to track what actually matters across a year-long cycle.Fri, 01 Aug 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/llm-citation-patterns-maritime/https://maritimemarketing.agency/blog/llm-citation-patterns-maritime/After auditing dozens of maritime categories in ChatGPT, Claude, Gemini and Perplexity, four citation patterns repeat. Here is what they tell you about your category.Fri, 01 Aug 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/local-seo-port-agency-stevedoring/https://maritimemarketing.agency/blog/local-seo-port-agency-stevedoring/Practical local SEO tactics for port agencies and stevedoring firms that depend on regional visibility, including Google Business Profile and citation strategy.Tue, 22 Jul 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/information-architecture-maritime-groups/https://maritimemarketing.agency/blog/information-architecture-maritime-groups/How to structure a website when one group runs ship management, port agency, bunker supply and offshore services without forcing buyers through a corporate maze.Tue, 15 Jul 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/auditing-ai-visibility-maritime/https://maritimemarketing.agency/blog/auditing-ai-visibility-maritime/How we run a structured AI visibility audit for maritime clients, what we test, how we score and how to make the results actionable for a marketing team.Mon, 14 Jul 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/sme-interviews-maritime-content/https://maritimemarketing.agency/blog/sme-interviews-maritime-content/Senior maritime experts have all the credibility your content needs. Extracting it productively requires a tighter interview framework than most content teams use.Mon, 14 Jul 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/microsoft-ads-maritime-outperforms-google/https://maritimemarketing.agency/blog/microsoft-ads-maritime-outperforms-google/The maritime buying audience skews toward Bing and Microsoft search inventory more than most B2B sectors. Here is how to use that to your advantage.Sat, 12 Jul 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/content-gaps-maritime-serp/https://maritimemarketing.agency/blog/content-gaps-maritime-serp/How to identify the queries where the maritime SERP is weak and your brand could rank with the right content, instead of fighting Wikipedia and IMO for head terms.Tue, 08 Jul 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/crm-contact-form-maritime/https://maritimemarketing.agency/blog/crm-contact-form-maritime/Maritime sales cycles run nine to eighteen months. Your contact form has to capture enough signal for the CRM to be useful that long after the click.Mon, 30 Jun 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/structured-data-ai-search-citations/https://maritimemarketing.agency/blog/structured-data-ai-search-citations/Which schema.org types matter most for maritime AI search visibility, and how to implement them so LLMs can extract and cite your content cleanly.Thu, 26 Jun 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/internal-linking-maritime-topical-authority/https://maritimemarketing.agency/blog/internal-linking-maritime-topical-authority/How to use internal linking to build genuine topical authority on a maritime website, instead of just linking everything to the homepage.Tue, 24 Jun 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/linkedin-abm-tier-one-ship-owners/https://maritimemarketing.agency/blog/linkedin-abm-tier-one-ship-owners/How to structure a LinkedIn account-based campaign that actually reaches buying committees inside the world's largest ship-owning groups.Mon, 23 Jun 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/maritime-comparison-content/https://maritimemarketing.agency/blog/maritime-comparison-content/Comparison content can be the highest-converting asset in a maritime content programme, or the one that destroys credibility. The difference is in the framing.Mon, 23 Jun 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/page-speed-ship-side-satellite/https://maritimemarketing.agency/blog/page-speed-ship-side-satellite/Maritime websites are often tested on fibre and judged on Lighthouse. Real ship-side users on VSAT or LEO connections see something very different.Thu, 12 Jun 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/international-seo-maritime-hreflang/https://maritimemarketing.agency/blog/international-seo-maritime-hreflang/Hreflang on a global shipping line or ship manager website is rarely set up correctly. Here's what trips most maritime brands up and how to fix it.Tue, 10 Jun 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/llms-txt-maritime-website/https://maritimemarketing.agency/blog/llms-txt-maritime-website/A pragmatic guide to writing an llms.txt file for a maritime corporate site, what to include, what to leave out and how to keep it honest.Sun, 08 Jun 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/maritime-negative-keyword-list/https://maritimemarketing.agency/blog/maritime-negative-keyword-list/Most maritime Google Ads accounts haemorrhage budget on student, job-seeker and adjacent-industry traffic. Here is the negative list to fix it.Wed, 04 Jun 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/editorial-calendars-maritime-12-month/https://maritimemarketing.agency/blog/editorial-calendars-maritime-12-month/A practical 12-month editorial calendar built around the maritime sector's actual rhythm: regulatory deadlines, trade events, charter cycles and quiet windows.Mon, 02 Jun 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/maritime-website-four-second-test/https://maritimemarketing.agency/blog/maritime-website-four-second-test/Four seconds is roughly how long a fleet director gives your homepage before deciding you're worth a second look. Here's what most maritime sites get wrong.Wed, 28 May 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/schema-markup-maritime-websites/https://maritimemarketing.agency/blog/schema-markup-maritime-websites/The schema types that actually matter for shipping lines, ports and marine equipment manufacturers, with examples that work for both Google and AI search.Wed, 28 May 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/how-ai-search-cites-maritime-brands/https://maritimemarketing.agency/blog/how-ai-search-cites-maritime-brands/A practical look at the signals ChatGPT, Perplexity, Gemini and Copilot weigh when generating answers about maritime suppliers, and how to influence them.Wed, 21 May 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/google-ads-account-structure-maritime/https://maritimemarketing.agency/blog/google-ads-account-structure-maritime/How to structure a Google Ads account for a maritime services business so the data is legible and the budget actually flows to the right places.Thu, 15 May 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/maritime-hub-cluster-content-model/https://maritimemarketing.agency/blog/maritime-hub-cluster-content-model/How to organise maritime content around topical hubs that build authority with both buyers and search engines, without producing thin pages.Mon, 12 May 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/technical-seo-audit-maritime/https://maritimemarketing.agency/blog/technical-seo-audit-maritime/A practical framework for auditing the technical SEO of maritime websites, focused on the issues that actually move pipeline rather than tool-score vanity.Mon, 12 May 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/wordpress-vs-webflow-vs-headless-ship-management/https://maritimemarketing.agency/blog/wordpress-vs-webflow-vs-headless-ship-management/An honest comparison of WordPress, Webflow and headless stacks for ship managers, with the trade-offs that actually matter for maritime corporate sites.Fri, 09 May 2025 00:00:00 GMThttps://maritimemarketing.agency/blog/geo-generative-engine-optimisation-maritime/https://maritimemarketing.agency/blog/geo-generative-engine-optimisation-maritime/Generative engine optimisation is how maritime brands stay visible when buyers stop using Google. Here is what it is and why the discipline matters now.Sun, 04 May 2025 00:00:00 GMT