Service · 04
Paid media that doesn't burn budget on off-target clicks.
Generic accounts waste 30 to 50% of spend on the wrong audiences. We run lean, precision-targeted campaigns built around the way maritime services and equipment actually get bought.
Most B2B paid accounts have three problems: they target too broadly, they measure on last-click, and they don't have the negative-keyword hygiene to keep off-target searchers out of the auction.
We rebuild from the auction up. Tight match-type discipline, segmentation by buyer journey stage, job-title and seniority targeting on LinkedIn, conversion tracking that respects 6–18 month sales cycles, and weekly negative keyword lists that keep cost-per-qualified-lead falling instead of climbing.
Channels we run.
01
Google Ads
High-intent search where qualified buyers compare shortlists. Tight account structure, search-term mining, exact match preference, conversion-led bidding.
02
LinkedIn Ads
Job-title, seniority, company-size and industry targeting. Account-based campaigns where the deal value justifies it. Sponsored content, message ads and lead-gen forms targeted at fleet managers, technical superintendents, port directors and procurement leads.
03
Microsoft Ads
Often overlooked, often higher ROI for enterprise software, Microsoft's audience skews toward older decision-makers using Edge and Bing, which closely matches the maritime buyer profile.
04
Meta (Facebook/Instagram)
Demand generation, retargeting, brand campaigns. Used selectively, not every maritime company belongs on Meta, and we'll tell you when it doesn't fit.
05
YouTube & display
Video for category education and brand presence. Programmatic display where it complements other channels rather than padding spend.
06
Tracking & attribution
Server-side tagging, GA4, offline conversion imports back into ads platforms, attribution models that respect multi-touch journeys.
How we structure budgets.
A typical maritime account splits roughly 60/30/10, high-intent search to capture in-market demand, account-based or job-title-targeted social to create demand in priority owners and operators, and a small experimentation budget to test new channels and audiences. The exact split depends on your sales cycle, deal size and category maturity. We'll model it out before recommending spend.
Other services
Joined-up programmes work better than siloed tactics.
Selected work
Trusted by maritime companies you'd recognise
Global ship management, technical management, crewing and marine services for owners and operators worldwide.
The International Bunker Industry Association, the global trade body representing the marine fuel supply chain.
Proactive maritime healthcare for shipping companies, ship managers and offshore operators across the world fleet.
Specialist tanker chartering, operations and commercial management across global trades.
Ready to put your maritime business in front of the buyers that matter?
Tell us about your fleet, port, terminal or marine equipment business. We'll come back with an honest read on what's working, what's not and where you'd see the fastest wins.