Service · 02
Rank for the searches your buyers actually run.
Generic SEO chases volume. Maritime SEO chases the long-tail terms a fleet director uses three suppliers from a shortlist. We do the second one.
Maritime buyers don't search the way SEO tools rank keywords by volume. They search for "EU ETS compliance for ro-ro operators", "ballast water treatment retrofit cost LNG carrier", "port agency services Rotterdam vs Antwerp comparison". Long-tail, specific, often low-volume, but high-intent and disproportionately valuable.
We build SEO programmes around how maritime purchases actually happen: long research cycles, multiple stakeholders, specific class, flag and IMO compliance requirements. That means deep keyword research, technical SEO foundations, content that earns the click, and links that build topical authority over time.
What's included.
01
Technical SEO
Crawl budget, internal linking, Core Web Vitals, structured data, log file analysis. The unglamorous foundation everything else stands on.
02
Keyword & SERP research
Long-tail maritime terms mapped to buyer journey stage, search intent and competitive difficulty. We surface the queries your competitors are missing.
03
On-page optimisation
Hub pages, comparison pages, fleet/service pages, port and region pages, written for humans, structured for search engines.
04
Content programme
Editorial calendars informed by GSC data and SERP gaps. Topic clusters that build authority rather than thin pages chasing keywords.
05
Off-page & digital PR
Earned links from publications your buyers read, the trade press, port authorities, class societies, industry associations. We don't buy links, send templated outreach, or chase domain authority for its own sake.
06
SEO migrations
Replatforms, domain changes, site mergers post-acquisition. Redirect mapping, canonical management, careful staging, the kind of work where a 5% mistake costs 50% of traffic.
Reporting that respects long sales cycles.
Most SEO reports show rankings and traffic. Useful, but irrelevant if they don't translate to pipeline. We report on:
- Organic sessions by buyer journey stage
- Keyword positions by intent category
- Conversion paths that include organic touchpoints
- Pages contributing to closed-won revenue
- Topical authority growth in your category
- Competitive share of voice movements
Other services
Joined-up programmes work better than siloed tactics.
Selected work
Trusted by maritime companies you'd recognise
Global ship management, technical management, crewing and marine services for owners and operators worldwide.
The International Bunker Industry Association, the global trade body representing the marine fuel supply chain.
Proactive maritime healthcare for shipping companies, ship managers and offshore operators across the world fleet.
Specialist tanker chartering, operations and commercial management across global trades.
Ready to put your maritime business in front of the buyers that matter?
Tell us about your fleet, port, terminal or marine equipment business. We'll come back with an honest read on what's working, what's not and where you'd see the fastest wins.