Author
Nathan Yendle
Co-Founder, Priority Pixels
Nathan Yendle is Co-Founder of Priority Pixels and a Google Partner specialising in PPC strategy and campaign optimisation. With years of experience managing high-performance Google Ads accounts, Nathan focuses on data-driven decisions that deliver measurable results for B2B businesses and public sector organisations. His expertise spans paid search, display and remarketing, helping clients maximise ROI through strategic planning and continuous improvement.
Posts by Nathan
42 posts
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Paid Media
Quarterly paid media audits for maritime marketing leads
25 Apr 2026
Quarterly paid media audits for maritime marketing leads
A practical checklist for the marketing lead at a shipping line, ship manager or marine equipment manufacturer to audit a paid-media programme each quarter.
By Nathan Yendle -
Content Marketing
Measuring content's contribution to closed-won maritime revenue
23 Apr 2026
Measuring content's contribution to closed-won maritime revenue
Standard attribution models miss most of content's actual contribution to maritime revenue. Here's a practical model that captures more of the truth.
By Nathan Yendle -
Content Marketing
The 18-month curve: when content marketing actually starts paying back
15 Apr 2026
The 18-month curve: when content marketing actually starts paying back
Maritime content marketing follows a predictable payback curve, and brands that abandon at month nine miss the entire compounding window.
By Nathan Yendle -
Paid Media
The hidden cost of broad-match keywords in maritime accounts
15 Apr 2026
The hidden cost of broad-match keywords in maritime accounts
Broad match has quietly become the default in Google Ads. In maritime accounts, that default costs more than most marketers realise.
By Nathan Yendle -
Paid Media
LinkedIn Ads for maritime: targeting that actually reaches fleet directors
8 Apr 2026
LinkedIn Ads for maritime: targeting that actually reaches fleet directors
Most maritime LinkedIn campaigns target too broadly and waste budget on adjacent industries. Here's how to build audiences that hit the buyers who matter.
By Nathan Yendle -
Content Marketing
Lessons from auditing 50 maritime company blogs
6 Apr 2026
Lessons from auditing 50 maritime company blogs
Patterns from a working audit of 50 maritime company blogs across owners, ports, ship managers and equipment manufacturers, and what they reveal about what actually works.
By Nathan Yendle -
Paid Media
Account-based marketing for maritime: list construction and reporting
4 Apr 2026
Account-based marketing for maritime: list construction and reporting
How to build a defensible ABM target list for maritime sales and how to report against it without flattering numbers.
By Nathan Yendle -
Content Marketing
How to write a maritime case study that actually moves a sale
1 Apr 2026
How to write a maritime case study that actually moves a sale
Most maritime case studies read like capability decks. Here's the structure that works for buyers in committee.
By Nathan Yendle -
Content Marketing
Content frameworks for marine equipment manufacturers
23 Mar 2026
Content frameworks for marine equipment manufacturers
Marine equipment manufacturers face content challenges shipping lines and ship managers don't. Here are the content frameworks that consistently work.
By Nathan Yendle -
Paid Media
Paid social creative that works for maritime audiences
22 Mar 2026
Paid social creative that works for maritime audiences
What actually engages fleet directors, technical superintendents and naval architects on LinkedIn and Meta, and what to stop putting in front of them.
By Nathan Yendle -
Content Marketing
Writing for maritime CFOs vs technical buyers: same brand, different content
9 Mar 2026
Writing for maritime CFOs vs technical buyers: same brand, different content
A technical manager and a CFO at the same shipping line are reading entirely different content. The brands that understand this build for both. Most don't.
By Nathan Yendle -
Paid Media
Bid strategies for low-volume, high-value maritime queries
4 Mar 2026
Bid strategies for low-volume, high-value maritime queries
Most automated bidding strategies struggle on the low-volume keyword sets that dominate maritime accounts. Here is what works instead.
By Nathan Yendle -
Content Marketing
Distributing maritime content where buyers actually look
23 Feb 2026
Distributing maritime content where buyers actually look
Most maritime content fails not because of the writing but because it's distributed in channels buyers don't read. Here's where they actually look.
By Nathan Yendle -
Paid Media
How to tell when your maritime paid media agency is overcharging
13 Feb 2026
How to tell when your maritime paid media agency is overcharging
Practical signs that an agency's fees and media spend are no longer matched to the value delivered, and what to do about it.
By Nathan Yendle -
Content Marketing
Co-marketing content with maritime industry partners
9 Feb 2026
Co-marketing content with maritime industry partners
Done well, co-marketing with maritime partners doubles a brand's reach without doubling cost. Done badly, it produces orphaned content nobody owns. Here's the difference.
By Nathan Yendle -
Content Marketing
The maritime content audit: a quarterly framework
26 Jan 2026
The maritime content audit: a quarterly framework
A repeatable quarterly content audit framework for maritime brands, focused on pruning, updating and amplifying the pieces that actually contribute to pipeline.
By Nathan Yendle -
Paid Media
Reading a maritime paid media monthly report: what matters
25 Jan 2026
Reading a maritime paid media monthly report: what matters
Most paid-media monthly reports buried under metrics. Here is what a maritime marketing lead should actually read carefully and what to skim.
By Nathan Yendle -
Paid Media
The 60/30/10 paid budget split: when it doesn't apply to maritime
6 Jan 2026
The 60/30/10 paid budget split: when it doesn't apply to maritime
The standard 60/30/10 paid-budget framework imports B2C assumptions that do not survive contact with maritime buying behaviour.
By Nathan Yendle -
Content Marketing
Editorial governance: how to ship two posts a month for 18 months
5 Jan 2026
Editorial governance: how to ship two posts a month for 18 months
The single hardest problem in maritime content marketing isn't writing posts; it's shipping them consistently. Here's the editorial governance model that survives.
By Nathan Yendle -
Paid Media
YouTube as a maritime category education channel
17 Dec 2025
YouTube as a maritime category education channel
YouTube is under-used in maritime paid media but works particularly well as a category-education channel for technical buyers. Here is how to use it properly.
By Nathan Yendle -
Content Marketing
Newsletter strategy for maritime brands
8 Dec 2025
Newsletter strategy for maritime brands
Why a small, well-edited maritime newsletter beats almost every other distribution channel for senior buyers, and how to build one that lasts.
By Nathan Yendle -
Paid Media
Paid media for marine equipment manufacturers: distributor channels
27 Nov 2025
Paid media for marine equipment manufacturers: distributor channels
How marine equipment manufacturers should structure paid media when most sales flow through distributors and yards rather than direct.
By Nathan Yendle -
Content Marketing
Building authority in maritime regulatory content (IMO, MARPOL, EU ETS)
17 Nov 2025
Building authority in maritime regulatory content (IMO, MARPOL, EU ETS)
Regulatory content is the single fastest path to authority for a maritime brand, but only if it's written with the rigour the audience expects.
By Nathan Yendle -
Paid Media
Retargeting for maritime audiences without being creepy
8 Nov 2025
Retargeting for maritime audiences without being creepy
Retargeting in B2B maritime works differently to consumer retargeting. Here is how to design it so it stays useful across long buying cycles.
By Nathan Yendle -
Content Marketing
Content KPIs that matter in long-cycle maritime sales
27 Oct 2025
Content KPIs that matter in long-cycle maritime sales
Most marketing teams measure content with the wrong KPIs for maritime sales cycles. Here are the KPIs that actually correlate with pipeline and revenue.
By Nathan Yendle -
Paid Media
Brand search bidding for maritime: when to defend, when to skip
19 Oct 2025
Brand search bidding for maritime: when to defend, when to skip
Bidding on your own brand keywords is sometimes essential and sometimes a waste. Here is how to tell which side of the line a maritime business sits on.
By Nathan Yendle -
Content Marketing
Repurposing a maritime webinar into 12 marketing assets
6 Oct 2025
Repurposing a maritime webinar into 12 marketing assets
A single 60-minute maritime webinar should produce twelve distinct marketing assets. Most produce one. Here's the repurposing system that works.
By Nathan Yendle -
Paid Media
Building a maritime landing page system for paid traffic
30 Sept 2025
Building a maritime landing page system for paid traffic
Most maritime paid traffic dumps onto a generic services page. Here is how to build a landing-page system that matches the granularity of the campaigns feeding it.
By Nathan Yendle -
Content Marketing
Customer interview templates for maritime content programmes
15 Sept 2025
Customer interview templates for maritime content programmes
A practical interview template for extracting publishable, credible customer stories from maritime clients without burning the relationship.
By Nathan Yendle -
Paid Media
LinkedIn audience construction for naval architects and technical superintendents
10 Sept 2025
LinkedIn audience construction for naval architects and technical superintendents
Building LinkedIn audiences that reach naval architects and technical superintendents specifically, without bleeding into adjacent engineering disciplines.
By Nathan Yendle -
Content Marketing
Whitepaper vs gated report: which works better for maritime audiences
25 Aug 2025
Whitepaper vs gated report: which works better for maritime audiences
The choice between a whitepaper and a gated report matters more in maritime than most sectors, and the default assumption (gate everything) is usually wrong.
By Nathan Yendle -
Paid Media
Server-side tagging for maritime websites
22 Aug 2025
Server-side tagging for maritime websites
Why server-side tagging matters more for low-volume maritime accounts than for high-volume B2C, and how to set it up without breaking the existing tracking.
By Nathan Yendle -
Content Marketing
The eight types of maritime content that actually generate pipeline
4 Aug 2025
The eight types of maritime content that actually generate pipeline
Most maritime content is decorative. These eight content types consistently move buyers through long, committee-led purchase decisions.
By Nathan Yendle -
Paid Media
Conversion tracking that survives a 12-month maritime sales cycle
1 Aug 2025
Conversion tracking that survives a 12-month maritime sales cycle
Most maritime paid-media accounts optimise on form fills because nothing else is configured. Here is how to track what actually matters across a year-long cycle.
By Nathan Yendle -
Content Marketing
Working with subject-matter experts in maritime: interview frameworks
14 Jul 2025
Working with subject-matter experts in maritime: interview frameworks
Senior maritime experts have all the credibility your content needs. Extracting it productively requires a tighter interview framework than most content teams use.
By Nathan Yendle -
Paid Media
Microsoft Ads for maritime: why it often outperforms Google
12 Jul 2025
Microsoft Ads for maritime: why it often outperforms Google
The maritime buying audience skews toward Bing and Microsoft search inventory more than most B2B sectors. Here is how to use that to your advantage.
By Nathan Yendle -
Paid Media
LinkedIn ABM campaigns targeting tier-one ship owners
23 Jun 2025
LinkedIn ABM campaigns targeting tier-one ship owners
How to structure a LinkedIn account-based campaign that actually reaches buying committees inside the world's largest ship-owning groups.
By Nathan Yendle -
Content Marketing
Comparison content for maritime: when to publish, when not to
23 Jun 2025
Comparison content for maritime: when to publish, when not to
Comparison content can be the highest-converting asset in a maritime content programme, or the one that destroys credibility. The difference is in the framing.
By Nathan Yendle -
Paid Media
The maritime negative keyword list that wastes most paid budgets
4 Jun 2025
The maritime negative keyword list that wastes most paid budgets
Most maritime Google Ads accounts haemorrhage budget on student, job-seeker and adjacent-industry traffic. Here is the negative list to fix it.
By Nathan Yendle -
Content Marketing
Editorial calendars for maritime brands: a 12-month version
2 Jun 2025
Editorial calendars for maritime brands: a 12-month version
A practical 12-month editorial calendar built around the maritime sector's actual rhythm: regulatory deadlines, trade events, charter cycles and quiet windows.
By Nathan Yendle -
Paid Media
Google Ads account structure for maritime services
15 May 2025
Google Ads account structure for maritime services
How to structure a Google Ads account for a maritime services business so the data is legible and the budget actually flows to the right places.
By Nathan Yendle -
Content Marketing
The maritime hub-and-cluster content model
12 May 2025
The maritime hub-and-cluster content model
How to organise maritime content around topical hubs that build authority with both buyers and search engines, without producing thin pages.
By Nathan Yendle
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